2013 SOUTHWEST AIRLINES
ONE REPORT™

Purpose Fuels Our Passion At Southwest Airlines, we are united by our Purpose to connect People to what’s important in their lives through friendly, reliable, and low-cost air travel. Our Purpose fuels our passion and is at the heart of everything we do.

Greetings from Gary

2013 was proof
positive of our ongoing
commitment to the
triple bottom line.

GREETINGS FROM GARY Gary C. Kelly
Chairman, President, and CEO

Our stories support the
triple bottom line.

PURPOSE FUELS OUR STRATEGIC PLAN We are in the midst of our five-year strategic plan, which began in 2011. This bold plan comprises five major strategic initiatives—AirTran Airways Integration, Rapid Rewards® frequent flyer program, Fleet Modernization, the 737-800s, and a New Reservation System and International Capabilities.

View 2013 One Report Online

FUEL INITIATIVES When it comes to fuel conservation, we believe every ounce counts, and our Employees continuously seek opportunities to improve fuel efficiency.

HUMANITARIAN RESPONSE At Southwest, we believe in being prepared for the disasters that affect our communities, and we know how important caring from the heart is in those difficult times.


OUR PURPOSE IS AT THE HEART
OF EVERYTHING WE DO.

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