Music is a universal language, and it’s one way that we connect People to what’s important in their lives. “Music has an innate ability to bring together people of diverse languages, backgrounds, and cultures,” says Tena Griffith, Southwest Community Engagement Specialist and a member of the Southwest Music Team.
Striking a Chord with Musicians on Call
One way we shared our passion for music in 2017 was by partnering with Musicians on Call (MOC), a nonprofit organization that brings live and recorded music to the bedsides of patients in healthcare facilities across the country. The MOC partnership works in tandem with Southwest’s Medical Transportation Grant Program, which provides assistance to medical patients who travel for specialized or life-changing medical care.
“Musicians on Call needed an airline partner to transport musicians and volunteers to hospitals to deliver their healing power through music,” says Tena. “The partnership is a perfect fit—allowing us to share our love for music and provide the gift of travel to patients who are focused on recovery.”
Through the partnership, a wide range of diverse artists have the opportunity to connect with patients through music. “These musicians volunteer their time,” explains Tena. “The common denominator is that they bring music to patients and put a smile on their faces.”
At Southwest, we see music as a natural way to make heartfelt connections with our Customers and Employees. In partnering with Musicians on Call, we're able to connect with People during times of need—and we're able to lead with our Heart.
Responding to Unforeseen Needs
While our partnership with MOC includes three hospital visits each year, circumstances led us to organize a fourth in 2017. Following the tragic events in Las Vegas last October, we worked with MOC to pull together last-minute flights to Las Vegas so musicians could visit victims recovering in the Sunrise Hospital and Medical Center. After talking with the victims, country artists Filmore, The Railers, Brandon Ray, and Michael Ray performed for patients, nurses, and doctors in the hospital auditorium, bringing a much-needed respite to those dealing with the tragedy.
“At Southwest, we see music as a natural way to make heartfelt connections with our Customers and Employees,” says Tena. “In partnering with Musicians on Call, we’re able to connect with People during times of need—and we’re able to lead with our Heart.”
To learn more about our work with Musicians on Call, visit Southwest.fm.
Pssst. Got a second to give us some feedback?Help us make the One Report even better.